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The Power of Social Media: Unlocking the Key to Successful Advertising

Influencer Marketing Industry is set to grow to approximately $21.1 Billion in 2023There were 57.10 million social media users in the United Kingdom in January 2023.

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Unleash the Power of Unique Chinese Social Media Platforms with the 6 Million Strong Asian Community in the UK! 🌍Don't miss out on the immense potential of Chinese social media platforms in the UK market.Embrace this unique opportunity to connect, engage, and grow your business like never before.

Social Media
Social Media
Social Media

Millennial and Gen Z Chinese’s go-to social e-commerce platform that thrive on plogs, short videos and livestreaming, characterised by its interaction driven content and strong user loyalty, with over 260 million monthly active users, over 70% of whom born after 1990.

The all-in-one super app, supporting forms of content including plog, audio, short video, livestreaming, and free-subscription article channel. With over 1.3 billion registered users, Wechat has revolutionised the way Chinese people communicate, shop, and live.

Social Media
Social Media

The “Chinese Twitter”, feeding content in text, pictures, videos and many more, characterised by high content exposure, high celebrity engagement, current affairs driven marketing and cross-industry collaboration, with over 529 million monthly active users.

The go-to Q&A knowledge-sharing platform driven by high quality, informative content, supporting interactions through text, pictures and videos, with over 85 million monthly active users.

Social Media
Social Media

A Gen Z dominated video-sharing platform hosting a range of interest and entertainment communities, with over 330 million monthly active users.

China’s top search engine trusted by over 628 million monthly active users.

Social Media
Social Media

China’s top provider of online advertising, search and games, attracting over 219 million monthly active users.

A highly entertaining and interactive short video platform, pioneering the combination of music, creative content and e-commerce, with over 700 million daily active users.

Social Media

Let Us Be Your Social Media Advertising Partner! We are dedicated to helping businesses harness the immense power of social media advertising. With our expert knowledge and experience, we can craft highly targeted and compelling campaigns that drive tangible business growth.

Social Media

  • 28.75millionusersintheUK

  • Instagram’sadreachwasequivalentto43.5percentofthelocalinternetuserbase(regardlessofage)

  • 56.4percentofInstagram’sadaudiencewasfemale,while43.6percentwasmale.

  • Potentialadreachdecreasedby9.4percentbetween2022and2023.

  • 9.66millionTikTokusersintheUKTikTok’sadreachwasequivalentto29.7percentofthelocalinternetuserbase(regardlessofage)

  • 53.5percentofTikTok’sadaudiencewasfemale,while46.5percentwasmale

  • TikTok’spotentialadreachintheUnitedKingdomdecreasedby9.9percentbetweenthestartof2022andearly2023.However,figuresindicatethatthepotentialreachofadsonTikTokintheUnitedKingdomactuallyincreasedby1.9million(+10.9percent)betweenOctober2022andJanuary2023,suggestingthatreachmayhavefallenbetweenJanuary2022andOctober2022.

Social Media
Social Media

  • 35millionLinkedIn“members”intheUK

  • LinkedIn’sadreachintheUKwasequivalentto52.9percentofthelocalinternetuserbase(regardlessofage)

  • 43.8percentofLinkedIn’sadaudiencewasfemale,while56.3percentwasmale

  • LinkedIn’spotentialadreachintheUnitedKingdomincreasedby2.9percentbetween2022and2023.

  • 22.15millionSnapchatusersintheUK

  • Snapchat’sadreachintheUnitedKingdomwasequivalentto33.5percentofthelocalinternetuserbase(regardlessofage)

  • 55percentofSnapchat’sadaudiencewasfemale,while44.6percentwasmale

  • Snapchat’spotentialadreachintheUnitedKingdomincreasedby7.3percentbetweenthestartof2022andearly2023.

Social Media
Social Media

  • 23.15millionTwitterusersintheUK

  • Twitter’sadreachintheUKwasequivalentto35.0percentofthelocalinternetuserbase(regardlessofage)

  • Twitter’spotentialadreachintheUnitedKingdomincreasedby25.8percentbetweenthestartof2022andearly2023

  • 37.5percentofTwitter’sadaudiencewasfemale,while62.5percentwasmale

  • 7.61millionPinterestusersintheUK

  • Pinterest'sadreachwasequivalentto11.5percentofthelocalinternetuserbaseatthattime,regardlessofage.

  • 72.6percentofPinterest’sadaudiencewasfemale,while21.7percentwasmale.

  • Pinterest’spotentialadreachintheUnitedKingdomdecreasedby13.1percentbetweenthestartof2022andearly2023.

Social Media
Social Media

  • 34.40millionusersintheUK

  • Potentialadreachontheplatformdecreasedby1.9percentbetween2022and2023

  • 54.1percentofFacebook’sadaudiencewasfemale,while45.9percentwasmale

  • 57.10millionusersintheUK

  • YouTubeadsreached86.4percentoftheUK’stotalinternetuserbase(regardlessofage)

  • 50.2percentofYouTube’sadaudiencewasfemale,while49.8percentwasmale

  • YouTube’spotentialadreachdecreasedby0.9percentbetweenthestartof2022andearly2023

Social Media
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